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RANDALL STROSS: Digital Domain Publishers vs. Libraries: An E-Book Tug of War
Source: NYT, 12-24-11
LAST year, Christmas was the biggest single day for e-book sales by HarperCollins. And indications are that this year’s Christmas Day total will be even higher, given the extremely strong sales of e-readers like the Kindle and the Nook. Amazon announced on Dec. 15 that it had sold one million of its Kindles in each of the three previous weeks.
E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel.
But we can also guess that the number of visitors to the e-book sections of public libraries’ Web sites is about to set a record, too.
And that is a source of great worry for publishers. In their eyes, borrowing an e-book from a library has been too easy. Worried that people will click to borrow an e-book from a library rather than click to buy it, almost all major publishers in the United States now block libraries’ access to the e-book form of either all of their titles or their most recently published ones.
Borrowing a printed book from the library imposes an inconvenience upon its patrons. “You have to walk or drive to the library, then walk or drive back to return it,” says Maja Thomas, a senior vice president of the Hachettte Book Group, in charge of its digital division.
And print copies don’t last forever; eventually, the ones that are much in demand will have to be replaced. “Selling one copy that could be lent out an infinite number of times with no friction is not a sustainable business model for us,” Ms. Thomas says. Hachette stopped making its e-books available to libraries in 2009.
E-lending is not without some friction. Software ensures that only one patron can read an e-book copy at a time, and people who see a long waiting list for a certain title may decide to buy it instead….READ MORE
Randall Stross is an author based in Silicon Valley and a professor of business at San Jose State University. E-mail: email@example.com.